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Hi, I'm Suriya Vasan
AI-Led Experience Builder.
Chennai, India&sometimes, San Francisco
SV

About

Formally Suriyanarayanan R Srinivasan, I'm a Product Designer based in Chennai, India — and occasionally working from San Francisco — with 7+ years of experience building digital products people love to use. I specialize in working at the intersection of design, AI, and data, translating complex systems — from Web3 protocols and tokenomics to eCommerce consumer experiences — into clear, intuitive products.

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Work Experience

Skills

Design & Craft

UI Design
User Flows
Wireframes & Mockups
Production Redlines
Concept Sketches
Rapid Prototyping

Research & Strategy

User Interviews
Competitor Analysis
Journey Maps
Persona Hypothesis
Task Analysis
Storyboards
A/B Testing

Tools & Platforms

Figma
After Effects
Lottie & Bodymovin
Hotjar
Google Analytics

Leadership & Systems

Style Guides & Pattern Library
Design Systems
Strategy & Vision Presentations
Design Critique
Workshop Facilitation
Motion Design
My Projects

Check out my latest work

I've designed products across Web3, e-commerce, and enterprise SaaS — from consumer apps to complex internal tools. Here are a few highlights.

Cypher Wallet

Cypher Wallet

Designed the full CYPR rewards protocol UX — staking, governance, and emission mechanics — along with the complete Web3 card experience and an integrated multi-chain wallet.

Web3
Figma
Tokenomics UX
Wallet Design
Onboarding
Multi-chain

Rapidbox

Re-designed the full consumer Android app serving ~1M MAU. Built online and mobile-site experiences and multiple internal products driving business impact.

Figma
Android
Msite
Internal Tools
Design System
Quikr

Quikr

Redesigned the Payment Gateway across all verticals and platforms. Designed the Ad Management Module and built the design for Quikr's future endeavour — TARMACK.

Figma
Msite
Android
iOS
Web
Payment UX
WhatsApp Live
Mock Project

WhatsApp Live

If WhatsApp introduced live streaming, users could share real-time moments within chats or groups, boosting connection and engagement. With strong privacy controls, streamers could select their audience. Interactive comments and reactions would create dynamic experiences, making live sharing a seamless part of everyday communication.

Figma
Concept Design
Mobile UX
Livestreaming
Plaetron
Mock Project

Plaetron

Plaetron CMT is a restaurant-focused marketing tool that empowers owners to run targeted local campaigns. It integrates seamlessly with other products to increase conversions while building a continuous feedback loop from existing customers, helping restaurants optimize engagement, retention, and overall growth.

Figma
Prototyping
I've worked with Suriya, and I'm really impressed by his ability to dig deep into competitor research. He's great at spotting trends and gaps in the market, which has helped us make better decisions about our products. Suriya's insights have been super valuable to our team. I highly recommend him for his sharp analytical skills and clean design.
SN
Sedhuraja NallayanHead of Engineering @Cypher
I had the pleasure of working with Suriyanarayanan during the development of the DWS Platform at TeamLease, where he was a key contributor as a UI/UX designer. His deep understanding of design principles, combined with a strong awareness of the latest industry trends, consistently brought fresh, user-focused ideas to the table. Suriyanarayanan wasn't just responsible for design execution — he actively shaped the direction of the user experience, bringing in innovative concepts that enhanced both the visual and functional aspects of the platform. His work played a major role in the success and usability of the product. A forward-thinking and collaborative team member, Suriyanarayanan is someone I'd gladly work with again and highly recommend to any team in need of a top-tier UI/UX professional.
AG
Arun GuptaProduct Head @TeamLease India
Suriya is a highly skilled and detail-oriented professional who consistently brought creativity and efficiency to our projects. His ability to translate complex requirements into intuitive and user-friendly designs made a significant impact on our product development. Beyond his technical skills, Suriya is a great team player who collaborates seamlessly with cross-functional teams, ensuring smooth execution of design processes. His problem-solving mindset and proactive approach made him a valuable asset to our team. I highly recommend Suriya to any organization looking for a dedicated and talented professional. I am confident that his expertise and passion for design will continue to drive success in his future endeavors.
GK
Girish KumarDesign Manager @Quikr
Contact

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